Post Covid-19, companies around the world are having to make wholesale changes to their bricks, bytes and behaviour…
Individually, we may all be getting used to reduced face-to-face contact and conversations but, as a business, how will you replace them?
Communication, or lack of it, can make or break a company in a crisis, yet many are only just now seeing this. Zoom (other conferencing software is available) has, quite literally, zoomed into our collective vocabulary and has provided an immediate substitute for face-to-face meetings. However, workplace communication ranges much broader and deeper: workshops, training, company events, and even watercooler moments and fag breaks - all distant memories!
Most agree that the new ‘hands off’ approach will focus more around digital media – it can be delivered to your people or clients wherever they are (even on the beach if they’ve got it really sussed!), and it is fully accessible whenever suits them.
But only one digital medium provides the high engagement and retention levels that face-to-face communication did…
Video, on average, scores 80% retention rates versus just 10% for text-based comms. But how that video is used will make all the difference to businesses as they transform into their new working identities (aka ‘the new norm’).
Over the next few weeks, with the help of our Behavioural Transformation Expert, I will address a number of different areas where video can help smooth the transition into your future business self, whilst still reassuring and engaging your people and clients.
I’ll be looking at:
• The Digital Face of Business
• Alternative Marketing Strategies (in a crowded world)
• Reputation and Trust
• Training & Teaching
but I am going to start with what will, for many, be the first and most uncomfortable – the ‘Return to Work’.
1. Provide Clear, Consistent and Frequent Communication
Whether you are returning to a previously shut down premises, or continuing with ‘Work From Home’, or more likely a combination of both, a clear, consistent and frequent system of communication with your people is critical. By creating a video to answer their questions (and there will be a lot of them), you’ll ease their worries from the start. It can also easily be edited as your situation changes, to keep your information fully up to date.
2. Highlight New Safety Measures to Inform and Reassure
Make sure everyone knows exactly what you are doing to keep them safe, from what PPE is required (and you are providing) to new working procedures and workplace layouts. Make sure there are no shocks when they return to the workplace – ensure that temperature check is expected!
3. Introduce New Working Procedures
Returning to work may be an emotional time for many of your people and you will want to ensure their engagement and productivity from the start. Video is perfect to help employees through job transition and development. It provides perfect clarity and can also be used to remind your people of the support and benefits that you offer them.
4. Managing the Balance of Workplace & WFH People
Video talks to everyone in the same way, wherever they are, and provides the same information to all. When you can’t all be together at the same time, video provides the consistent and frequent communication that is needed.
5. Protect Mental Health & Anxiety Issues
There is still fear regarding Covid-19, and also anxiety from new working conditions. Not to mention that people feel nervous about public transport and being out in public. Reassurance and an open culture is needed, proactively supported by video content.
It will be a long and often complicated road whilst we all find our new ways of doing business, but with clear and strong communications (amongst other things) we will find our way….
At Under the Rooftops we create content, stories and media to help your business communicate. And in times of crisis we know how important that is.
Coming from the world of intelligent documentary TV production, you’d expect us to be experts in video – and we are (ahem, blush…) We also always think of the bigger picture and will provide you with corresponding support media – be it social media stings/promos, checklists, cheat sheets, etc. It’s all part of the service….
And we know that money is tight right now for everyone, and although we can’t give you our experience, we can pass on our knowledge and teach you how to do it yourself. We’re very happy to design a simple, cost effective lesson for you – just ask.